About Us...

At Sident, we specialise in the setup of dental practices – from concept, to outline planning, through to building regulations and design. We pride ourselves on our technical excellence and customer service, informed by over thirty years of experience in dealing with discerning dentists and corporations.

Our specialist team offers an all-service solution and can design and manage the ergonomics of a practice, taking into consideration clients’ expectations and aspirations. We can undertake project management of the entire delivery and installation including integration; and subsequently offer after sales care, training, servicing and support.

We are proud to be authorised distributors for the world’s largest manufacturer of dental technology, Sirona, who are the clear innovation leaders in the industry. The company develops a complete line of dental products, including CEREC, digital intra-oral, panoramic and 3D imaging systems, dental treatment centres, hand pieces and hygiene systems.

Sirona is the driving force behind technical progress in dentistry which is why we are confident in our ability to deliver the world’s best solution for your practice to create the perfect ‘Digital Workflow’.

Jeff Colville

Managing Director
Jeff has been selling and supporting SIRONA since its inception in 1980. Sident Ltd was set up as a specialist company 30 years ago to support Siemens (now DENTSPLY SIRONA) dental equipment to customers in the UK - providing demonstrations, installations, service and support. . Whether you are considering a new Treatment Centre or Digital X-Ray unit for your practice, or need service support for any existing SIRONA equipment then Sident is here to fulfil all your needs. Jeff has been active in the dental industry for 30 years and is also Managing Director of Ceramic Systems Ltd, the premier specialist CEREC supplier in the UK.

Ian Barr

Financial Director
An ACMA registered accountant, Ian joined Sident in 1981 and has been financial Director since 1991.

Terry Fagan

Technical Director
Terry has worked in IT since 1999 and Dental IT since 2009. He merged his Company into Sident in 2017 to create Sident Technologies - a sister company to provide support for Dental IT systems.
Terry is our Xray, Software, and Cerec specialist.

Angela Lockyer

Customer Service Director
Angela joined Sident in October 2014 as Order processing clerk and has risen through the ranks to her present role. A perfectionist, she makes sure all the T's are crossed, and i's are dotted!

Simon Colville

Operations Director & Senior Engineer
Simon has been with Sident since 1999 and is our Durr, Cattani, and Sirona Treatment Centre specialist.

Ian Pinner

Sales manager
Ian is a Sirona equipment specialist and Client Account Manager looking after all sales enquiries from those interested in investing in the very best dental equipment. Ian joined the company in 2003 and is committed to ensuring dentists advance their knowledge of CEREC by running User Group Meetings with invited guest speakers on a local basis across the region.

Joel Ogram

Trainee Engineer
Joel, is quickly becoming proficient with the Cerec range old and new. Regularly assisting our clients with support queries, Joel is a valued member of the team both in the office and on-site.

Charlotte Johns

Accounts & Credit Control
Charlotte has several roles within Sident from order processing, service booking, to credit control.

Samantha Leeman

Service Co-ordinator
A recent addition to the team, Sam is your contact for all service bookings and orders.